Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes.
With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability.
Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done!
Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC.
History of Patti Devine Inc.
Focused on audience development for newspapers and magazines for most of her career, with an eye toward digital transformation since 2016, Patti Devine has worked with nearly one hundred media brands. The shift to digital came when she accepted a full time role at Today Media. For a year, Patti implemented, optimized and reported on local programmatic campaigns on behalf of the firm’s advertising clients from Albany to Delaware.
Today, she manages strategy and implementation of organic and paid social and search campaigns for global companies, local businesses, municipalities and non-profits. Recent clients include Foa & Son, an international insurance broker; Step Up for Better Living, a non-profit in the Bronx; and the Town of Pine Plains in northeast Dutchess County, NY.
Before becoming a consultant, Patti worked in consumer marketing and audience development for Time Inc. There, having the ability to clearly envision the customer's viewpoint enabled her to successfully manage and enhance the customer retention program for Time magazine's 4 million subscribers. After leaving Time Inc. full time, she continued in a consulting capacity at Fortune, Money and the Southern Progress titles until 2008.
From 2009 to 2015, she owned a commercial property in the Delaware River hamlet of Callicoon, NY and operated Café Devine, a casual restaurant serving breakfast and lunch and featuring wholesome food and a coffee bar. With the addition of Callicoon Natural Foods & Juice Bar in 2012, the location became a hub for healthy, organic, local, and comfort foods. She served as an executive board member of the Callicoon Business Association and assisted with marketing and media planning for the hamlet.
Passionate about teaching and nurturing talent, Patti has taught business, marketing and entrepreneurship to undergraduate and graduate business students at Fordham University, NYU, and CUNY Baruch College in New York City. She is currently an adjunct lecturer teaching Marketing Strategy at SUNY New Paltz. She speaks at industry events and conducts training sessions for her clients, sharing best practices and processes to help marketers excel.
She holds an MBA from Fordham University Gabelli School of Business and a Bachelor’s in Business Administration from Bryant University in Smithfield, RI.